Salvador Dalí’s Real Masterpiece: The Logo For Chupa Chups Lollipops | Co.Design: business innovation design

11Mar12

Chupa Chups

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Salvador Dalí’s Real Masterpiece: The Logo For Chupa Chups Lollipops | Co.Design: business innovation design.

Fresh and just recovering from the Disney connection as seen in the excellent Alice in Wonderland exhibition at Tate Liverpool comes the revelation that Dali designed the Chupa Chups logo!

Salvador Dalí, the wacky surrealist known for his Fu Manchu mustache and painting melting clocks, was also graphic designer behind the classic Chupa Chups–an enduringly sweet, bright rendition of a daisy.

The Catalan lollipop made its first appearance in 1958, when the company founder Enric Bernat hatched the idea of placing a bonbon on a stick. He called the product “GOL,” imagining the candy as a soccer ball and the open mouth a net. It didn’t go over well. So Bernat hired an ad agency that renamed his product “Chupa Chups” (from the Spanish chupar, meaning “to suck”). All that was left was the branding. In 1969, Bernat complained about what he had while having coffee with his artist friend–none other than Salvador Dalí… Read more via the link above

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One Response to “Salvador Dalí’s Real Masterpiece: The Logo For Chupa Chups Lollipops | Co.Design: business innovation design”


  1. 1 it’s the good night picture, just as i saw it. honest! « ben * ben

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